Abstract

TORRICELLA, Andrea. A Differentiated Democratization. Discourses and Representations on Artifacts and Family-Personal Photographic Practices in Argentina between 1930 and Late 1960. Hist. Soc. [online]. 2021, n.40, pp.116-141.  Epub Mar 08, 2021. ISSN 0121-8417.  https://doi.org/10.15446/hys.n40.86664.

This article analyzes discourses and representations that built meanings about family-personal photography during the period between 1930 and the end of 1960 in Argentina. Photo camera advertisements and notes related to photographic practice are published in specialized and general topic magazines. The figures of the hobbyist and the domestic amateur emerged in this period and are the axes of the process of expanding the consumption of cameras and of their domestication. However, in this scenario, a third character also appears, no less important in the process, who has not been researched by the specific literature: the amateur female photographer. The latter is understood as another of the models in which the figure of the "modern woman" is constructed in the period. The expected uses by any of them respond to a differentiated democratization where practices related to technology are generalized and gendered. Finally, the meanings assigned in these same discourses to photography as a material object are analyzed, focusing on the relationship between body appearance and gender identity.

Keywords : cameras; photography; photographic apparatus; consumption; normative repertoires; gender.

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