Abstract

PETRY DA ROSA, Jane; DA CONCEICAO WALKOWSKI, Marinês  and  COSTA PERINOTTO, André Riani. The Consumption of Travel Through Screens: the Pedagogies that Circulate in Blogs and Travel Social Networks Produced for the Brazilian Public. anagramas rumbos sentidos comun. [online]. 2022, vol.21, n.41, 205.  Epub Aug 10, 2022. ISSN 1692-2522.  https://doi.org/10.22395/angr.v21n41a5.

Social networks are used by digital content producers to teach the formulas of a journey that becomes the consumption of information, destinations, products and services. This research aims to understand the ways in which blogs and social media are used both by content producers and their audience and reflect on how the pedagogies that are in operation in these spaces influence the consumption of travel by teaching different ways of traveling. The way of carrying out the research was inspired by Cultural Studies and based on various artifacts, mainly blogs and social networks. Data collection was carried out between 2015 and 2018, during which the posts and interactions of the audience were monitored on eleven blogs and Facebook and Instagram profiles whose content is about travel and interviews were carried out with those responsible for the content produced for these media. For data processing, content analysis was used. The results demonstrate that traveling is presented in these spaces as a product, “commercialized” through photos, videos, narratives and live broadcasts. The content producer converts his experiences into reports for an audience that consumes them on the other side of the screen. It is concluded that part of this content promotes the spectacularization of traveling whose consumption carries promises related to social status and the appreciation of the product “I”. On the other hand, there are initiatives that show the power of travel as a cultural practice capable of producing other meanings, connecting people, ideas and collectively building knowledge.

Keywords : travel; consumption; social media; information; media; photography; education; Brazil.

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