Resumo

ESCANDON BARBOSA, Diana Marcela  e  HURTADO AYALA, Andrea. THE USE OF ICT IN SMES EXPORTING. Dimens.empres. [online]. 2017, vol.15, n.1, pp.121-143. ISSN 1692-8563.  https://doi.org/10.15665/rde.v15i1.1382.

This article analyzes and compares the level of use of ICTs in enterprises with traditional internationalization and born global in Colombia. Through a survey conducted in 2014 on sample 400 Colombian enterprises, cluster analysis was performed to establish the influence of ICT use on business performance for each type of enterprise. It is evident that there is an increased use of ICT in the Born Global firms following the start of early internationalization leading to increased access to market information, while traditional exporters still have restrictions on the frequency and intensity in the use of ICT.

Palavras-chave : Ict; Born Global; Export Traditional; Cluster Analysis.

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