Resumo

VILLACANAS, José Luis. Humanities and Mass Media. Co-herencia [online]. 2014, vol.11, n.20, pp.39-57. ISSN 1794-5887.

The Humanities in the society of communication should cease to be a set of self-referring truths, both destined to nourish signs of endogenous identity from academic elites and to exclusively assure standards of professional promotion. Humanities should instead cooperate with the cultural industry in an effective way which is able to respect the language structure of mass industry, but at the same time, capable of dynamizing and updating the cultural patrimony of societies by generating new ways to common sense and socialization, and new ways to create effective links capable of respecting the habitats that shape global society from the stories that refer to an only land to the ones that relate small communities. Thus, we could keep the promise of building a democratic and plural society that is implicit in both universities as well as in the industries.

Palavras-chave : Society of communication; cultural industry; patrimonial films; democracy; elites; popular culture.

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