Innovar - vol.19 issue35

Table of contents
Innovar vol.19 no.35 Bogotá Sept./Dec. 2009

Editorial

	· text in English \| Spanish · English ( pdf ) \| Spanish ( pdf )

Marketing

	· Foreign Branding: Examining the Relationship between Language and International Brand Evaluations Olavarrieta Soto, Sergio; Manzur Mobarec, Enrique; Friedmann, Roberto · abstract in English \| Spanish \| French \| Portuguese · text in English · English ( pdf )

	· Gender, age and brand in Children's Christmas request: A Content Analysis of Chilean Children's Letters to Santa Uribe Bravo, Rodrigo; Martínez, Carolina · abstract in English \| Spanish \| French \| Portuguese · text in English · English ( pdf )

Public Administration

	· An analysis of the impact of strategic decision-making on public organisations' effectiveness Rodríguez-Ponce, Emilio; Pedraja-Rejas, Liliana · abstract in English \| Spanish \| French \| Portuguese · text in Spanish · Spanish ( pdf )

	· The search for a space for sustainability: an empirical study for applying on going process improvement in Spanish town/city councils Suárez-Barraza, Manuel F; Miguel-Dávila, José Á · abstract in English \| Spanish \| French \| Portuguese · text in Spanish · Spanish ( pdf )

Accounting and Finance

	· Modelling credit risk in infrastructure projects Ramón Aragonés, José; Blanco, Carlos; Iniesta, Fernando · abstract in English \| Spanish \| French \| Portuguese · text in Spanish · Spanish ( pdf )

	· European multinational companies: profitability and "fiscal paradises" Ferrer, María Alejandra · abstract in English \| Spanish \| French \| Portuguese · text in Spanish · Spanish ( pdf )

	· An activity-based cost system for dual-purpose live stock exploitation units: A case-study of Agropecuaria El Lago, S. A. Valera Villegas, Miguel Ángel; Morillo Moreno, Marysela Coromoto · abstract in English \| Spanish \| French \| Portuguese · text in Spanish · Spanish ( pdf )

Operations and Technology Management

	· Relational capital as a source of technological innovation Martín de Castro, Gregorio; Alama Salazar, Elsa Mercedes; López Sáez, Pedro; Navas López, José Emilio · abstract in English \| Spanish \| French \| Portuguese · text in Spanish · Spanish ( pdf )

Management and Strategic Assessment

	· Adjusting organisational design as a factor of success in cooperation agreements between companies Guerras-Martín, Luis Ángel; Montoro-Sánchez, Ángeles · abstract in English \| Spanish \| French \| Portuguese · text in Spanish · Spanish ( pdf )

	· Organisational transformation and innovative human management practice Calderón Hernández, Gregorio; Cuartas Castaño, Juliana; Álvarez Giraldo, Claudia Milena · abstract in English \| Spanish \| French \| Portuguese · text in Spanish · Spanish ( pdf )

Critical Reviews

	· The Concept of Corporate Strategy Rivera R, Hugo Alberto · text in Spanish · Spanish ( pdf )